How Augmented Reality (AR) Can Improve Marketing and Increase Sales
The corporate world’s focus is to seek new methods of communicating with customers, improving their experiences, and, therefore, finalizing sales. Augmented Reality (AR) can be said to be one of the most revolutionary technologies revolutionizing the marketing industry today. AR is an innovative approach to integrating virtual features into real-life scenes to alter consumers’ experience with brands. Here is a concrete idea that would show that AR can bring enormous gains in the sphere of marketing and sales activity. 1. Enhanced Product Visualization Augmented Reality which involves the use of a computer-generated image in a real-world environment provides extra information about the products enabling customers especially those under e-commerce platforms to have a feel of how the chosen product looks in real life. Whether it is applying clothes on or placing furniture, using makeup products, haptic aid reduces the risk that comes with such products...