How Augmented Reality (AR) Can Improve Marketing and Increase Sales

 

 The corporate world’s focus is to seek new methods of communicating with customers, improving their experiences, and, therefore, finalizing sales. Augmented Reality (AR) can be said to be one of the most revolutionary technologies revolutionizing the marketing industry today. AR is an innovative approach to integrating virtual features into real-life scenes to alter consumers’ experience with brands. Here is a concrete idea that would show that AR can bring enormous gains in the sphere of marketing and sales activity.

1. Enhanced Product Visualization

Augmented Reality which involves the use of a computer-generated image in a real-world environment provides extra information about the products enabling customers especially those under e-commerce platforms to have a feel of how the chosen product looks in real life. Whether it is applying clothes on or placing furniture, using makeup products, haptic aid reduces the risk that comes with such products. Applying AR could enhance the result, IKEA, Sephora or Apple already offer applications allowing clients to test the products before the purchase and this results in more pitches and fewer returns.

2. Interactive and Engaging Advertising

Traditional advertisements are stagnant, but the application of AR makes an advert come alive. Customers can be involved in branding, and they do it in a fun manner as they use products those brands promote. For example, Pepsi’s AR bus stop campaign, in which users were able to see UFOs or wild animals around them while they were at the bus stop, the brand easily memorable.

3. Personalized Shopping Experience

AR actually provides brands with the opportunity to recommend products and services to the user, recommendations are made based on users’ behavior and inclinations. With augmented reality added to shopping assistants, the customer is provided recommendations, so the chances of purchase are higher. .

4. Stronger Brand Awareness and Engagement

The key reason why AR campaigns become popular is because the user always shares the experience on social platforms. Filtering, gaming, and virtual fitting stimulate the products making it easier for them to spread and circulate within their respective markets, not to mention the loyalty customers are likely to develop with such brands. The use of Snapchat and Instagram filters has been proven effective and popular whereas Gucci and Ray-Ban use AR filters to reach the young audience.

Cr5. Seamless In-Store and Online Integration

AR provides the much-needed capability of shopping using technology on the web and then transporting it to reality. AR kiosks can be introduced in physical stores through which customers take scanned information for details, demonstrations, or discounts. Due to the following impacts of AR, e-commerce platforms may use it to duplicate in-store buying experiences and improve shopping experiences.

6. Boosting Customer Confidence and Reducing Returns

One contemporary issue affecting online retailers is the return of products due to dissatisfaction. AR minimizes this risk by providing the customers with the impressions of the products they intend to buy in the store. For example, companies such as Warby Parker that deal in eyeglasses provide users an opportunity to ‘Sample’ eyeglasses online to avoid situations where the buyer feels that they do not fit him/ her. 
7. Data-Driven Insights and Customer Behavior Analysis

One of the essential outcomes of AR technology is the collection of customer engagement data that assists business organizations in determining shopping habits and behavior and people’s interaction with the product. Businesses can then employ this data to make improvements to their marketing plans, modify their products and services to suit the market better, and come up with specific campaigns that will lead to increased sales.

Conclusion

So, Augmented Reality is not a temporary craze but a new phenomenon that grabbed marketing and sales by the horns. Thus, augmented reality provides an opportunity to improve customer engagement and experience, as well as increase the number of sales. Contact us For more details